Blog
The mammoth catastrophe in Kerala state and Kodagu district had several capeless heroes come to provide rescue and relief. We saw (and continue to see) help pouring in from all across the country. On one end of the spectrum people offered financial assistance and the other end saw laypeople and experts be on the ground and facilitate varied kinds of operations.
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Case Study
Sometimes creating great products is not enough. Not finding buyers for the products can be a huge deterrent for an organisation. This Health Finance company designed and launched a unique product that emerged out of user empathy and understanding,
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Case Study
The client is a global market leader in power tools, but was struggling to get the same share of the pie in India because of tough competition. They needed to explore, discover and understand the dynamics of Indian market to create a strong base in India and contextualise an innovation for Indian market.
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Case Study
This pharmaceutical company decided to tackle a global problem with patients – non-adherence to medication. This lack of attention often leads to decline in patient’s health, slows the doctor’s practice, and sometimes leads to emergencies causing surge in
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Case Study
PandayG, a young start-up and an ecommerce solution provider, helps business owners create their website with ease. PandayG wanted to explore the emerging segments in India to decide if that is a potential target segment for them.
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Case Study
Microsoft believed that if we’re living in a 3D world, doing something 2D is unnatural and forced. Keeping that thought in mind, they wanted to experiment if they can leverage technology using AR/VR to give the users an immersive experience on data visualization and analysis.
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Blog
When I was 12 years old, I had visited my uncle’s farm near Hyderabad. His farm was a beautiful, lush haven symbiotically flourishing with farm animals. I used to enjoy spending my time there and every morning, along with my aunt, I’d pick up the eggs laid by the hens.
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Blog
I’ve been designing and executing Research projects for a decade now, and through the journey, I have learned and realized one most important rule that ‘NOTHING IS OBVIOUS.’
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Blog
As an ethnographer, I spend many hours traveling to meet people in their environment, listen to them about their families, childhood days, friends, first crush, education, gossip and challenges, their aspirations, new gadgets, politics and almost everything under the sun.
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