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As a business, there’s a perennial need to constantly bring fresh perspectives to stay ahead in the game. UCC can help you progress from thought to action while seamlessly collaborating with you, your stakeholders and the users.

User Research can be plugged in at different phases of process, product or service evolution. At UCC, we understand that each project is different and not every stage can be compartmentalized. We will get the best team to solve your most complex problems, even when you are not able to articulate the problem. Read on to see some of the ways we can help you.

What’s keeping you up at night?

Whether you want to understand the market better and formulate a strategy accordingly; have an idea and want to corroborate it; or want to evaluate your future offering, a sea of nagging questions can bother you.

How can we help?

We’ll help you arrive at unbiased, clear thinking. We empower businesses to take well-informed, strategic decisions, generate new concepts and enhance existing processes, products and services. We specialise in delivering a systemic understanding of users by studying their behaviours, and uncovering their underlying latent needs and aspirations. We don’t just look at the what and how, but at the oft-overlooked why too.

What’s our secret sauce?

We’ll spill the beans! Our approach is rooted in the practice of Human-Centred Design that places users at the heart of design and development process. We’re aggressive, honest and uncompromising, and that’s what we bring to our clients’ table.

Where Are You At?

The user connect
You have a spark of an idea. Voila!

How do we help?

Through our Generative Research deploying methods such a Deep Dives, Ethnography Studies, benchmarking studies we help you get inspired, informed, explore, choose new directions and opportunities.
You get answers to questions like: what is the real problem? what is the gravity of the problem? Who could be my users? What do the people need? Is there a market for this?

What’s the value in doing this?

You gain the user and market pulse right at the initial stages and this gives you the confidence to make strategic business moves in the market. In the long-term, it saves your time, effort and money because you have done a thorough homework on the feasibility of your idea.

the user connect

The tiny spark has fanned into a small fire. You may have a wireframe, mental model or even a sketch of your concept at this stage.

How do we help?

Concept Evaluation, Guerilla Testing and Participatory Design Workshops will help you arrive at the complete picture of: Will they accept the concept? Does it add any value to the users life? Can they use it easily? Will they pay for it?

What’s the value in doing this?

Attaining more clarity on the user’s desirability will help you design a product that will truly meet an unmet need of the user.

the user connect - User Research consulting

You have created a prototype.

How do we help?

Product Evaluation will optimize the design of your final product and reduce risk and improve usability through the continual cycle of test & iterate.

What’s the value in doing this?

You will have a well-designed, usable product that has a higher chance of working in the market.

the user connect - User Research consulting

The fire is blazing! Your product has switched hands from the designers team to the marketing team.

How do we help?

Usability Testing and Eye-Tracking studies will help you to make the last round of fixes before your big launch. You get to identify your touchpoints to connect with your target users and discover the appropriate channels to make your offering reach the target segment.

What’s the value in doing this?

Your product will reach your audience at the right place and time; therefore, increasing the possibility of higher sales.

the user connect - User Research consulting

You may have a perfectly well oiled process, product or offering, but as an organization you want to stay invested in innovating, improvising and being ahead in the game.

How do we help?

We will strengthen your team through workshops, mentoring and creating internal champions.
We will help you stay relevant to the ever-changing user needs by bringing in-time insights to continue to explore and up your game.

What’s the value in doing this?

Innovation becomes a part of your organisation’s cultural fabric. Your team stays focused on driving the business goals continuously through new ideas, concepts and tests.

Our Approach

“Any fool can know. The point is to understand.” ― Albert Einstein

the user connect

At UCC, we strongly believe in understanding the core of the users because the core helps us know their real problems, needs and wants. We meet the real users in their context as the context lends a lot of personality to the person we are interacting with. Our four-step framework, laced with empathy gets us to the heart of the matter.

the user connect

Observe:  Keenly observing the minutiae helps us dig deeper and gather not just what’s said, but also what’s unsaid and unmet. Observing the users’ body language in different settings whether they are alone, around peers or seniors; reading their facial expressions; noticing the environment of the users – all these pique our curiosity levels.

the user connect

Listen: Listening whatever is being said and digging deeper to get to the crux of what the users are really trying to communicate or hide is what deep listening is all about. Often times, the users don’t articulate the facts and deep listening leads us to a well-educated inference.

the user connect

Understand: A potent combination of keen observation and deep listening brings a strong story of who, where, what and why making us see the entire picture from all the dimensions.

the user connect

Connect: Our through understanding gets us to sit on piles of useful information which, when processed with a keen eye, helps us arrive at key insights. Through these key insights, we design meaningful interventions that help both the business and customers benefit and excel in their pursuits.

Does your problem not fit into any of these compartments? We’d
still love to hear you out, give us a shout and we’re all ears.