Ever since the pandemic brought the world on its knees, UCC was prepared to channel all its energies towards  educating businesses that remote user research was not a “compelled adjustment”. We widened the scope of  every research by reaching out to users from different parts of the country, conducting remote user research  by leveraging robust, user-and-research-friendly platforms, and delivering results in a shorter span of time  without compromising on the quality.

Adapting with the changing times was not difficult as UCC has always exercised remote working with its  extended thinking partners and several team members. We create immersive remote user research  experiences not just for our users by creating a conducive environment for them to share with ease, but also  for our clients to be involved in the journey throughout for them to experience user research first-hand and  not wait for the end of research to be presented with a report.

We strongly believe that deep connections can be formed even remotely and challenges can be transformed  into pathways leading to solutions with the right kind of technology, methods and tools.

User Connect Consultancy (UCC) is a User Research consulting firm with an acute focus on providing strategic direction to our clients through behavioural and attitudinal qualitative research. We empower businesses to take well-informed, critical decisions; generate new concepts; and enhance existing products and services by translating the perspectives of their end-users into clear, action-oriented outcomes

the user connect

Our Approach

Our approach is rooted in the practice of Human-Centred Design that places users at the heart of design and development process. We collaborate with our client, their teams and the users leveraging our four-step framework.
Know about our four-step framework.

The Brain Behind

the user connect

Shipra Bhutada, a post graduate in New Media from National Institute of Design,  Ahmedabad, is a Human Centred Design maven with a deep-seated belief in complete  immersion in the world of her clients and the users.

She’s traversed across the globe from New York to Dungarpur (a remote tribal hamlet in  India) for her research projects and steeped herself to understand the context.

Her philosophy is to be right where the actions happen and hear it straight from the horse’s  mouth.

After over 14 years of being a part of established systems, Shipra founded User Connect  Consultancy with the mission to provide aggressive, honest and uncompromising insights  that open new windows for the thought leaders. She draws strength from her rich  experience across varied industries and enjoys plugging pieces of cross-domain insights in  her work. Through UCC, Shipra’s vision is to be a strategic partner for her clients to co-create  products and services that elevate the lives of the users.

She worked with companies across domains ranging from healthcare, IT to automobile and  communications. As the President, she’s also playing a pivotal role in defining and  strengthening the Hyderabad Chapter of the Association of Designers of India.

Our Partners

We work for you by working with you.