When MS developed a low ﬁdelity prototype for its AR/VR product that offers an immersive data visualisation and analysis experience to its users, it faced three questions
- Is it the right stage for user research
- What should be our next step of product evolution
- What will be the right approach to tackle challenges
UCC mapped user journeys to uncover new critical stages of how professionals create and use data. It helped MS understand the current role-related functions of people using the product.