What powers the tools in India?

Client: Stanley Black&Decker


When the world leader entered the Indian markets, they felt like Alice in  Wonderland. They needed a better understanding of the dynamics of  Indian market to set a strong foot here.


We laid out the entire spectrum of the end-user’s lifestyle, education,  motivations and aspirations. And, not to forget their awareness of power  tools, pain points and challenges. We brainstormed the opportunity areas  and selected concepts for prototyping. These prototypes were validated  with the end-users before launching the pilot.