What’s holding of the trips?

Client: MakeMyTrip


MakeMyTrip wanted to identify and understand the barriers that prevent  a section of Indian travellers from purchasing travel online.


UCC decoded the travel triggers, the choices made from the abundant  options available, and the cognitive biases of the travellers to get a  complete big and exhaustive picture of a traveller’s behaviour.

This knowledge of the entire behavioural research helped MakeMyTrip  identify the gaps where they could potentially interact with the traveller,  create moments of truth and leverage the window of opportunity to  close the gaps.