Client: MakeMyTrip
Challenge
MakeMyTrip wanted to identify and understand the barriers that prevent a section of Indian travellers from purchasing travel online.
Impact
UCC decoded the travel triggers, the choices made from the abundant options available, and the cognitive biases of the travellers to get a complete big and exhaustive picture of a traveller’s behaviour.
This knowledge of the entire behavioural research helped MakeMyTrip identify the gaps where they could potentially interact with the traveller, create moments of truth and leverage the window of opportunity to close the gaps.
