What’s the state of our colour?

Client: Asian Paints and The Turtle Story


UCC collaborated with The Turtle Story to achieve a 360°, cohesive and in-depth understanding of the way  homes in the states of Andhra Pradesh and Telangana are designed so that the insights reflect and contribute  to the design of the Regional Colour Book for the two states.


The study illuminated detailed analysis of the behavioural and socio-cultural factors that play a crucial role in  the choices made by the homeowners and the expectations of all the stakeholders from a Regional Colour  Book for the two states. Our report went beyond the scope of the Regional Colour Book to highlight the  opportunities in the homeowners decision-making journey where interventions can be created to help them  make faster, fail-proof decisions.