Client: Arogya Finance
This health ﬁnance company launched a unique product that emerged out of user empathy and understanding, but somehow it couldn’t cut ice with the users and failed to reach projections. UCC was tasked to identify gaps in offering and system to address this dilemma.
UCC unearthed unmet user needs and system level loopholes that were hindering adoption of the product.
Our recommendations are now being implemented in the product and internal training programs.