Category: Case Study

Client: Aarogya Setu (a public private partnership) Challenge The quick response to the emerging COVID 19 situation saw the genesis of this response app by

Client: Utterwise Technologies Challenge An innovative financial management app for unorganized small businesses launched in the  middle of COVID lockdown 1.0, Taka management wanted first

Client: Arogya Finance Challenge This health finance company launched a unique product that  emerged out of user empathy and understanding, but somehow it couldn’t cut

Client: MakeMyTrip Challenge MakeMyTrip wanted to identify and understand the barriers that prevent  a section of Indian travellers from purchasing travel online. Impact UCC decoded

Client: Microsoft Challenge When MS developed a low fidelity prototype for its AR/VR  product that offers an immersive data visualisation and analysis  experience to its

Client: Asian Paints and The Turtle Story Context UCC collaborated with The Turtle Story to achieve a 360°, cohesive and in-depth understanding of the way 

Client: PandayG Challenge A young ecomm solutions startup that helps small businesses go digital,  PandayG wanted to explore the potential of some emerging market  segments

Client: Medtronic Challenge Medtronic wanted to explore opportunities in the  Cardiac Therapy area in Thailand. Impact The intense immersion helped understand various layers of  complexities

Client: Stanley Black&Decker Challenge When the world leader entered the Indian markets, they felt like Alice in  Wonderland. They needed a better understanding of the

Case Study

Sometimes creating great products is not enough. Not finding buyers for the products can be a huge deterrent for an organisation. This Health Finance company designed and launched a unique product that emerged out of user empathy and understanding,