Category: Field Story

I’ve been designing and executing Research projects for a decade now, and through the journey, I have learned and realizedone most important rule that ‘NOTHING

The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and organizations — everyone is

In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would like

After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook towards user research. There are leaders who do not take

That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and illuminate people towards responsible

To start with let’s answer a basic question, Why is user research critical? Any product or service is successful when it meets the users needs

These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem counter-intuitive. But when you

How many times have we associated ourselves with people or a brand because we trust and the opposite? How does it feel to be in

That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and illuminate people towards responsible

Blog

The mammoth catastrophe in Kerala state and Kodagu district had several capeless heroes come to provide rescue and relief. We saw (and continue to see) help pouring in from all across the country. On one end of the spectrum people offered financial assistance and the other end saw laypeople and experts be on the ground and facilitate varied kinds of operations.