Bridging the experience gap
Client: Aarogya Setu (a public private partnership) Challenge The quick response to the emerging COVID 19 situation saw the genesis of this response app by
100 taka on the money
Client: Utterwise Technologies Challenge An innovative financial management app for unorganized small businesses launched in the middle of COVID lockdown 1.0, Taka management wanted first
Why aren’t they buying?
Client: Arogya Finance Challenge This health finance company launched a unique product that emerged out of user empathy and understanding, but somehow it couldn’t cut
What’s holding of the trips?
Client: MakeMyTrip Challenge MakeMyTrip wanted to identify and understand the barriers that prevent a section of Indian travellers from purchasing travel online. Impact UCC decoded
Visualising the future of data
Client: Microsoft Challenge When MS developed a low fidelity prototype for its AR/VR product that offers an immersive data visualisation and analysis experience to its
What’s the state of our colour?
Client: Asian Paints and The Turtle Story Context UCC collaborated with The Turtle Story to achieve a 360°, cohesive and in-depth understanding of the way
Ask Questions. Nothing is ‘Obvious’
I’ve been designing and executing Research projects for a decade now, and through the journey, I have learned and realizedone most important rule that ‘NOTHING
How leaders perceive user research: the difference between the enlightened and the unaware (Part 1)
The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and organizations — everyone is
How leaders see user research: the difference between the enlightened and the unaware (Part 2)
In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would like
How leaders see user research: the difference between the enlightened and the unaware (Part 3)
After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook towards user research. There are leaders who do not take
User research for a crisis-responsive service – Aarogya Setu
That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and illuminate people towards responsible
User Research in a Product Life Cycle
To start with let’s answer a basic question, Why is user research critical? Any product or service is successful when it meets the users needs
