Case Study
High Potential. Met

Client: PandayG Challenge A young ecomm solutions startup that helps small businesses go digital,  PandayG wanted to explore the potential of some emerging market  segments

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Case Study
Into the Thai Hearts!

Client: Medtronic Challenge Medtronic wanted to explore opportunities in the  Cardiac Therapy area in Thailand. Impact The intense immersion helped understand various layers of  complexities

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Case Study
What powers the tools in India?

Client: Stanley Black&Decker Challenge When the world leader entered the Indian markets, they felt like Alice in  Wonderland. They needed a better understanding of the

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the user connect - User Research consulting
Case Study
Forging the Bond Between the Product & its Users

Case Study

Sometimes creating great products is not enough. Not finding buyers for the products can be a huge deterrent for an organisation. This Health Finance company designed and launched a unique product that emerged out of user empathy and understanding,

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the user connect
Case Study
Indian Market Analysis

Case Study

The client is a global market leader in power tools, but was struggling to get the same share of the pie in India because of tough competition. They needed to explore, discover and understand the dynamics of Indian market to create a strong base in India and contextualise an innovation for Indian market.

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The user connect
Case Study
Adherence to Medication

Case Study

This pharmaceutical company decided to tackle a global problem with patients – non-adherence to medication. This lack of attention often leads to decline in patient’s health, slows the doctor’s practice, and sometimes leads to emergencies causing surge in

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The user connect
Field Story
Empathy: the secret ingredient to meaningful design

Blog

The mammoth catastrophe in Kerala state and Kodagu district had several capeless heroes come to provide rescue and relief. We saw (and continue to see) help pouring in from all across the country. On one end of the spectrum people offered financial assistance and the other end saw laypeople and experts be on the ground and facilitate varied kinds of operations.

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the user connect - User Research consulting
Field Story
Insight or Finding? What’s the Difference?

Blog
When I was 12 years old, I had visited my uncle’s farm near Hyderabad. His farm was a beautiful, lush haven symbiotically flourishing with farm animals. I used to enjoy spending my time there and every morning, along with my aunt, I’d pick up the eggs laid by the hens.

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