Sometimes creating great products is not enough. Not finding buyers for the products can be a huge deterrent for an organisation. This Health Finance company designed and launched a unique product that emerged out of user empathy and understanding,
The client is a global market leader in power tools, but was struggling to get the same share of the pie in India because of tough competition. They needed to explore, discover and understand the dynamics of Indian market to create a strong base in India and contextualise an innovation for Indian market.
This pharmaceutical company decided to tackle a global problem with patients – non-adherence to medication. This lack of attention often leads to decline in patient’s health, slows the doctor’s practice, and sometimes leads to emergencies causing surge in
These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem counter-intuitive. But when you
How many times have we associated ourselves with people or a brand because we trust and the opposite? How does it feel to be in
That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and illuminate people towards responsible
The mammoth catastrophe in Kerala state and Kodagu district had several capeless heroes come to provide rescue and relief. We saw (and continue to see) help pouring in from all across the country. On one end of the spectrum people offered financial assistance and the other end saw laypeople and experts be on the ground and facilitate varied kinds of operations.
When I was 12 years old, I had visited my uncle’s farm near Hyderabad. His farm was a beautiful, lush haven symbiotically flourishing with farm animals. I used to enjoy spending my time there and every morning, along with my aunt, I’d pick up the eggs laid by the hens.