High Potential. Met
Client: PandayG Challenge A young ecomm solutions startup that helps small businesses go digital, PandayG wanted to explore the potential of some emerging market segments
Into the Thai Hearts!
Client: Medtronic Challenge Medtronic wanted to explore opportunities in the Cardiac Therapy area in Thailand. Impact The intense immersion helped understand various layers of complexities
What powers the tools in India?
Client: Stanley Black&Decker Challenge When the world leader entered the Indian markets, they felt like Alice in Wonderland. They needed a better understanding of the
Forging the Bond Between the Product & its Users
Case Study
Sometimes creating great products is not enough. Not finding buyers for the products can be a huge deterrent for an organisation. This Health Finance company designed and launched a unique product that emerged out of user empathy and understanding,
Indian Market Analysis
Case Study
The client is a global market leader in power tools, but was struggling to get the same share of the pie in India because of tough competition. They needed to explore, discover and understand the dynamics of Indian market to create a strong base in India and contextualise an innovation for Indian market.
Adherence to Medication
Case Study
This pharmaceutical company decided to tackle a global problem with patients – non-adherence to medication. This lack of attention often leads to decline in patient’s health, slows the doctor’s practice, and sometimes leads to emergencies causing surge in
High impact of user research on start-ups (even during COVID crisis)
These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem counter-intuitive. But when you
Trust: the elemental force behind meaningful relationships
How many times have we associated ourselves with people or a brand because we trust and the opposite? How does it feel to be in
User research for a crisis-responsive service – Aarogya Setu
That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and illuminate people towards responsible
Empathy: the secret ingredient to meaningful design
Blog
The mammoth catastrophe in Kerala state and Kodagu district had several capeless heroes come to provide rescue and relief. We saw (and continue to see) help pouring in from all across the country. On one end of the spectrum people offered financial assistance and the other end saw laypeople and experts be on the ground and facilitate varied kinds of operations.
Insight or Finding? What’s the Difference?
Blog
When I was 12 years old, I had visited my uncle’s farm near Hyderabad. His farm was a beautiful, lush haven symbiotically flourishing with farm animals. I used to enjoy spending my time there and every morning, along with my aunt, I’d pick up the eggs laid by the hens.
Ask Questions. Nothing is ‘Obvious’.
Blog
I’ve been designing and executing Research projects for a decade now, and through the journey, I have learned and realized
one most important rule that
‘NOTHING IS OBVIOUS.’
